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Image by Pieter van Noorden

United States of America

Patent and Trademark Office

The Best Meat Brands on the 
Planet

True American Beef â„¢

Registration No. 7,741,141 

True USA Beef â„¢

Registration No. 7,741,142

IT'S TIME TO STAND FOR THE REAL THING.

PROMOTE YOUR BEEF’S TRUE ORIGIN

Ensure Authenticity and Integrity

Cows in a field

ABOUT TRUE LICENSES

Upholding the Integrity of American Beef

The True American Beef™ and True USA Beef™ trademarks give ranchers, processors, and retailers a powerful badge of integrity — a way to promote that their beef is 100% born, raised, and harvested in the United States.

No imports. No mystery. No doubt.

Imported Beef is Hiding in Plain Sight.

Every year, billions of pounds of imported beef are sold under the guise of “Product of the USA” — even if the cattle were raised and slaughtered in other countries. Under current USDA loopholes, meat only needs to be repackaged in the U.S. to qualify. Your American-raised beef is competing with unlabeled imports, and consumers have no idea.

For Consumers, Knowing is Better than Guessing®

Label your beef as True American Beef™ or True USA Beef™— born, raised, and harvested in the USA. License the mark that puts the power back in your hands and brands.

These marks aren’t just about beef — they are about assurance.

It’s about proudly stating your cattle didn’t come from halfway around the world. It’s about genetic heritage, clean feed, ethical husbandry, and local stewardship. And it’s about giving American families the confidence that the beef on their table comes from our country.

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