United States of America
Patent and Trademark Office
The Best Meat Brands on the
Planet
True American Beef®
Registration No. 7,741,141
True USA Beef®
Registration No. 7,741,142
ABOUT TRUE LICENSES
Upholding the Integrity of American Beef
The True American Beef® and True USA Beef® trademarks give ranchers, processors, and retailers a powerful badge of integrity — a way to prove that their beef is 100% born, raised, and harvested in the United States.
No imports. No mystery. No doubt.
Imported Beef is Hiding in Plain Sight.
Every year, billions of pounds of imported beef are sold under the guise of “Product of the USA” — even if the cattle were raised and slaughtered in other countries. Under current USDA loopholes, meat only needs to be repackaged in the U.S. to qualify. Your American-raised beef is competing with unlabeled imports, and consumers have no idea.
For Consumers, Knowing is Better than Guessing®
Prove your beef is True American Beef® or True USA Beef®— born, raised, and harvested in the USA. License the mark that puts the power back in your hands and brands.