MORE ABOUT THE BEST MEAT BRANDS ON THE PLANET
It’s Time to Stand for the Real Thing
The Difference Between “Beef”
and True USA Beef® and
True American Beef®:
Generic store-brand beef is a commodity. It could be from Uruguay, Brazil, Mexico, or Australia. There is no way today for consumers to know.
Why Choose US?
Real Data. Real Opportunity. American Consumers Are Asking for This.
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91% want country-of-origin labeling
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30% are willing to pay more for beef raised in the USA
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Over 2.5 billion pounds of imported beef enters the U.S. every year
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Consumers want American beef — and they want to trust where it came from.
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PROOF. Trusted United States Trademarks are powerful motivators for BEEF LOVERS!
True American Beef® and True USA Beef® are commitments.
They tell your customers: “This animal was raised with care on American land, by American ranchers, for American tables.” And in a marketplace full of confusion, that kind of clarity builds loyalty, premium value, and consumer confidence.
For Ranchers, It’s Not Just a Label —
It’s a Legacy.
By licensing these trademarks, you join a growing coalition of producers who are reclaiming the value of domestically raised beef. You're not just selling meat — you're telling a story of heritage, pride, and accountability. You’re saying: “I know my herd. I know my land. And I want you to know your beef.”
01.You only get one shot to stand out.
Without a distinct, trust-building trademark on your label, you’re just another name. Differentiation is everything in a crowded beef market.
02. The strongest brands lead with a story, trust, and values.
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If you’re selling online, at markets, or via subscription boxes, you need instant credibility. The True American Beef® and True USA Beef®— trademarks, added to your label, do that at first glance.
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True American Beef® and True USA Beef® clearly tell consumers what they are hungry to know.
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Keep your brand and label. Add our trademark and credibility. Together, we tell the whole story.
03. You Are Leaving Value on the Table.
You are doing the hard part — don’t skip the last step that brings measurable ROI.
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You already raise cattle in the USA. But if you don’t mark your beef with a protected symbol that consumers recognize and value, you’re missing out on the easiest gain.
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Every unmarked package of beef you sell is money left behind.
04. Don’t Fall Behind the Movement
Will you be the one left behind?
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The ranchers who act now will secure stronger market positioning, while others scramble to catch up. Early adopters become the standard-setters. Everyone else plays catch-up.
