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FAQs for Ranchers and Producers
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How will this help me sell more beef?Consumers consistently say they want American-raised beef — and are willing to pay more for it. By using these trademarks, you're telling them exactly what they need to know.
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Is this only for finished beef products?No. If you're a cattle producer, feeder, or processor, you can license the mark to identify cattle or beef that meet the U.S. origin standards.
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What’s the difference between this and “Product of USA” labeling?Product of USA" can be used on foreign beef repackaged in the U.S. Our trademarks represent that the animal was born, raised, and harvested on American soil.
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How long can I use the Trademark?True American Beef® and True USA Beef® trademarks are licensed for 1 to 5 year periods and can be renewed.
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Can I use the trademark at a Farmers Market or on social media?Yes. Once licensed, you’ll receive a full digital kit with logos, guidelines, and tips for using the marks on packaging, retail signage, websites, or social content.
You Raise It Right. Now Label It Right.
From conception to conception you have about 3 years and thousands of dollars invested in each head. For less than the value of one steer on the rail, and in only about 3 minutes, you can increase the marketability and value of your entire direct to consumer operation for an entire year. If not now, when?
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