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You Raise It Right. Now Label It Right.

Image by Priscilla Du Preez 🇨🇦

Brand Your Beef with Confidence

When you raise it right, label it right. With thousands of dollars and years invested in each animal, standing out in the marketplace is critical. By licensing True American Beef® or True USA Beef®, you’re not just labeling your product — you’re telling your story of quality, origin, and commitment to American-raised excellence.

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Licensing is simple, affordable, and powerful. In just minutes, you can elevate the value of your direct-to-consumer beef program for an entire year. Choose one mark or license both for even greater impact.

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Available Licensing Options:

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  • True American Beef® or True USA Beef®

  • True American Beef® and True USA Beef® (Bundle)

  • 1 to 5 year licensing terms available

  • Monthly and annual pricing options

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True American Beef® and True USA Beef® Trademark licensing:

 

Options: 

True American Beef®   (ONE)

True USA Beef®  (ONE)

True American Beef® and True USA Beef®   (BOTH)

License the True Standard of American Beef

Interested in elevating your brand with the integrity and trust that comes with the True USA Beef™ or True American Beef™ names? Our licensing program allows you to showcase your commitment to high-quality, U.S.-raised beef by using one of our federally registered trademarks.

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By purchasing a license, you'll gain official rights to incorporate the True USA Beef™ or True American Beef™ marks into your packaging, marketing, signage, or digital content — signaling to your customers that they’re getting the real deal.

Below, we’re providing two example mockups to show you how the trademarks can be integrated into your materials. Whether you’re a ranch, retailer, meat processor, or restaurant, these are just starting points — we’ll work with you to ensure the usage fits your brand and meets the licensing guidelines.

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Our Trademarks

Each license includes access to the respective federally registered trademark —True USA Beef® and True American Beef® — for use in compliance with our brand standards.

 

These marks are a symbol of trust, authenticity, and American-raised excellence.Both trademarks were created to help producers, processors, and sellers clearly identify beef that is born, raised, and harvested in the United States. They provide a strong, visual assurance to customers who care deeply about where their meat comes from — and they give your brand a competitive edge in a crowded marketplace.

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Let your customers know: it's Beef Raised Right. Right Here.

Image by Ric Matkowski
Licensed Use Term Options:        

                                         (ONE)                                                      (BOTH)

One (1) Year                  $1,920                  $160/mo                    $3,070                 $255/mo            

Two (2) Years               $3,600                  $150/mo                    $5,760                  $240/mo

Three (3) Years            $5,040                  $140/mo                    $8,064                  $224/mo

Four (4) Years              $6,240                  $130/mo                    $9,984                  $208/mo

Five (5) Years               $7,200                  $120/mo                    $11,520                $192/mo    

Beef Raised Right.
Right Here.

Let your customers know they’re getting the real deal — proudly American, proudly yours.

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